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Building effective European/Japanese business links
Japan Europe Business Support (JEBS) Limited has been
formed to offer specialist business advice. This is relevant both to
Japanese companies looking to develop markets in Europe, and European
companies looking to create new opportunities either with Japanese
companies in Europe or in Japan itself.
Managing director of JEBS is Yutaka Harada,previously
the managing director of NKK Europe; he was responsible for the
operations in Europe of this major Japanese steel manufacturing,
engineering and shipbuilding company for four years. Prior to this, he
was a manager of overseas marketing and sales in NKK's steel and
engineering division which developed his expertise in International
business
His background is in steel, although he describes
himself as a general manager with an orientation towards the commercial
and marketing areas.
JEBS is helping medium sized and smaller Japanese
companies to develop business opportunities in the European market as
well as European companies targeting the Japanese market. The company
will assist in major negotiations and help find representatives or
distributors. In addition, it can offer an intelligence service to its
clients.
JEBS can help clients in the area of relationships between
Europe and Japan at all stages: from making a proposal; or planning
negotiations; through to closing the deal. At every step, an
understanding of the differences (and similarities) between the Japanese
and European way of business can be critical to success.
JEBS mission is to work together with clients to
maximize business opportunities, ensuring quality service to satisfy
individual client needs. An investment in accurate information and
perceptive intelligence can reap dividends.
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